What the audit actually covers

We do not run a 200-point checklist and call it a finding. Every audit covers the same eight surfaces, weighted by what matters for your business model:

  • Technical SEO. Crawl health, indexation, canonicals, redirects, structured data, page speed, mobile rendering, JavaScript execution. The engineering layer that gates everything else.
  • On-page SEO. Titles, H1s, headings, body content, search-intent alignment, keyword cannibalization between competing pages, internal-anchor quality.
  • Content quality and gaps. Which pages are working, which are thin, which topics your competitors cover that you do not, which queries you are losing despite having content for them.
  • Internal linking. Orphan pages, missing hub-and-spoke structure, link equity stuck in the footer, anchor text that undersells your priority pages.
  • Competitor delta. Your top three competitors on the queries you care about — what they rank for that you do not, what structural advantage they have, what is exploitable in 90 days.
  • Backlinks and reputation. Whether your link profile supports your category positioning, where you have unique authority, where outreach would be highest leverage.
  • Analytics and conversion. Whether the funnel from impression to click to conversion is actually instrumented, where it leaks, what you cannot measure yet that you should.
  • AI search readiness. How ChatGPT, Claude, and Perplexity currently describe your brand, whether you have an llms.txt, whether your entity is unambiguous, and what changes would close the citation gap.

Why most SEO audits fail

Most agencies sell audits as a deliverable, not as a tool. The result is a 50-tab spreadsheet of issues your team will never open, a deck of generic recommendations ("improve page speed", "build more backlinks"), and an attempted retainer pitch on the call where you review it.

A useful audit does the opposite. It surfaces a small number of prioritized fixes — usually three to five — each one tied to a specific page, a specific outcome, and a specific implementation step. The point of an audit is to make the next 30 days obvious. If you finish reading it and still don't know what to do first, the audit failed.

What you actually get

  • Executive summary. 300-500 words. The single biggest opportunity or risk on your site, framed for the person who has to approve the work.
  • Prioritized issue list. Every finding tagged by impact (high/medium/low), effort (developer hours / content hours), and the specific page or template affected.
  • Page-level recommendations. For the 10-20 highest-priority URLs, exactly what to change and why. Often a one-paragraph rewrite of the title and H1, or a structural fix to the page template.
  • Content map. The 3-5 content gaps that matter most for your stated goal, with format and word-count guidance — not a generic "publish more blog posts."
  • Technical fix list. Developer-readable, with affected URLs, current state, expected state, and a validation step.
  • AI search notes. What ChatGPT, Claude, and Perplexity probably say about your brand today, what gaps that exposes, and the two or three highest-leverage changes for AI visibility.

Who this is for

SaaS companies who suspect they have the wrong template structure; DTC brands losing AI-search citations to competitors; service businesses whose content engine is producing volume but not leads; founders who want a senior outside read before committing to a full-time hire. If you have a real product or service and at least some organic traffic, the audit will be useful.

Not for affiliate sites, AI-content farms, or anyone optimizing for ad pennies. We will tell you that on the cover page if you submit one.

How the engagement works

  • Free structural audit (5 minutes). Submit a URL and a goal. We crawl the site, analyze on-page signals, run our AI-search check, and email a 2-page report with the three highest-leverage fixes. No card, no signup.
  • Deep audit ($19.99, ~10 minutes). Same pipeline but a much deeper Claude analysis. 5-page PDF with executive summary, AI-search deep dive, technical SEO section, content strategy, and 30-60-90 day action plan. Refundable if it is not substantively more useful than the free version.
  • Bespoke audit (custom). A full consulting audit on a complex site — typically 5-7 business days, $3K-$8K depending on scope. Reply to either audit email to start that conversation.
  • Execution (optional). If you want us to implement the recommendations, that is a separate engagement scoped to the specific fixes the audit surfaced. No retainer trap.

Start with the free audit. Submit your URL — the report lands in 5 minutes and most companies find that is enough to decide what to do next.